Advertising works best when the consumer feels like they’re invited to the party.
The objective for the Born & Brewed campaign was to showcases the beauty
of Michigan in every season.
Easy Drinking Beer
Beer doesn’t always need to be complicated, that’s why we brewed Easy Drinking Beer. Built with premium ingredients to deliver on flavor and quality, but so simple and satisfying, you won’t have to think about it. It's the perfect beer for thirsty people.
Get in the Drink!
Water Hazard is a delicious cocktail made with real vodka and bursting with bright, blue, citrusy flavors that sparkle on your tongue and keep you refreshed. A truly delicious option to stay light on your feet and keep you in the game as you dive into the blue.
Fun Fact: I took these photos in my dining room with a rectangular vase, some scotch tape and a golf ball.
Low Profile
Introducing Low Profile, a low calorie beer that doesn’t compromise on flavor. With bold hoppy notes, balanced by the subtle malt backbone, it’ll be hard to keep a low profile with flavor this good. You’ll be amazed to hear this beer is only 85 calories. So go ahead, grab a few.
